At SetPerception, we create bespoke foundational brand identities tailored to your unique needs. We blend strategy, cultural insight, and design. Not every project includes all elements (such as logo design or website development); we customize based on your goals. This policy ensures transparency and a smooth partnership as we co-create your confident brand.
Projects typically follow stages like:
Understanding your business and goals
Building an authentic strategy
Defining brand personality and voice
Developing creative directions
Designing logos and brand marks (if included)
Creating user-focused web design (if included)
Delivering assets and launching (if applicable)
We adapt these stages to your specific project.
We provide unlimited revisions within the current stage at no extra cost until you're fully satisfied and approve it. This ensures each part aligns perfectly with your vision.
Once a stage is approved and we move forward, changes to earlier approved stages are treated as new work and billed separately (at our standard hourly rate or a fixed fee, as agreed).
A 30% non-refundable deposit is required upfront to secure your project slot and begin work.
The remaining balance is invoiced and paid at the end of each completed stage.
All payments are via bank transfer.
Invoices are due upon receipt.
The upfront deposit and any payments for completed stages are non-refundable, as they cover work already done. If a project is cancelled, no further stages will be started, and you'll receive all completed deliverables up to that point.
Project timelines vary from a few weeks to several months, depending on scope, feedback turnaround, and collaboration. We'll provide an estimated timeline in your proposal, but delays from delayed feedback or content may extend it.
You own the final approved designs and assets upon full payment. We retain the right to showcase the work in our portfolio (anonymized if requested).
We keep your business information confidential, and we ask the same regarding our proprietary processes and tools.
We're committed to a collaborative, trusting partnership. Questions about this policy or your project? Contact us anytime—we're here to help build your brand foundation.
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